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* Study conducted at the University of Northern Colorado, 2015, examined the effectiveness of the new features of primax by collecting and analyzing ongoing EEG data while subjects performed speech testing. For both primax features SpeechMaster and EchoShield, the objective brain behavior measures revealed a significant reduction in listening effort when the feature was activated.
** US Department of Transportation NHTSA. “The impact of hand-held and hands-free cell phone use on driving performance and safety-critical event risk.” April 2013