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Versatile, convenient, and compelling. soundDemo Toolkit’s unique tools support your patient acquisition activities and smooth your workflow throughout the entire fitting process. Whether it’s during the awareness, orientation, or fitting and purchase phases, soundDemo Toolkit’s components — soundDemo Videos, soundDemo Suite, and soundDemo (sDemo) Hearing Aids — fit seamlessly into your existing workflow.

Reduced effort and smoother workflow.

The soundDemo Toolkit saves time and reduces costs throughout the fitting process.

Three phases of the patient experience.


soundDemo Videos
These videos are the perfect tools for helping patients understand hearing loss and the difference that primax™ hearing aids can make. Videos establish a connection to the hearing care professional even before they take the first step of arranging an appointment.


soundDemo Suite
Allows patients to experience different auditory situations as heard through hearing aids first-hand, bringing the benefits of the primax platform to life.


sDemo Hearing Aids
Patients can now experience the entire trial period with only one pair of hearing aids, eliminating the need for multiple devices. Once the trial is over, all of the patient’s individual settings can be transferred from the sDemo Hearing Aids to their own, personalized instruments quickly and simply via Connexx® Eight.

soundDemo Videos.

The ideal tool for creating awareness.

For people with hearing difficulties, even admitting they have a problem is often a major hurdle. To help them understand how hearing aids can improve their quality of life, soundDemo Videos demonstrate the benefits of primax features and programs in a way that’s easy to understand – whether the patient is new to hearing aids or already a wearer.

Ideal for use before and during the consultation process, soundDemo Videos use sound recordings taken directly from hearing aids to demonstrate the “before and after” effect of various primax features. The result is an authentic listening experience that leads to greater awareness and acceptance of the benefits of primax hearing aids.

soundDemo videos demonstrate the following primax features and programs:

  • HD Music
  • EchoShield
  • TwinPhone

Objective recording techniques for realistic results and impressions.

Using a dummy fitted with Pure® primax hearing aids and a headset camera, real-life situations are visually and audibly recorded, and used in the videos to demonstrate hearing aid performance.


Expand your patient reach!

You can use the videos in your communication materials many different ways. And because they can be played on all modern digital devices, they can be viewed by potential patients at home, as well as by you during consultations.


Use it to your advantage.

  • soundDemo Videos are a great way of generating interest in mailings and other promotional materials.
  • You can provide a link to the soundDemo Video playlist on your own website.
  • Use the link or integrate it as a QR code in advertisements.

soundDemo Suite.

Give your patients a truly immersive live experience.

Entertaining and intimately immersive, soundDemo Suite provides patients with a deeper, more personal understanding of the benefits of primax hearing aids. Using either primax or sDemo Hearing Aids after First Fit, wearers experience the benefits and advantages of different functions and programs for themselves in the most convincing way possible.

soundDemo Suite’s sophisticated, three-dimensional sound environment creates an intelligent experience for your patients. The ideal tool during the fitting process, it provides an unbiased demonstration that can achieve optimal results with patients looking for premium functionality. Demonstrations don’t get much more realistic than this.

The difference is easy to hear.

With soundDemo Suite, various hearing situations are shown that clearly demonstrate the features of primax hearing aids.

It’s the ideal way to let wearers actually hear the benefits in different environments, e.g., while driving, in a restaurant, or listening to music.


Every hearing situation in one place.

Speech, music, and background sounds are played via a DVD and 5.1 surround sound system.

Using various situations, soundDemo Suite lets the wearer experience the sound quality live as features are automatically switched on and off remotely in the hearing aids.


How to use it to enhance your workflow.

  • Features are automatically switched on and off in the hearing aids via a high- frequency signal. At the same time, the features appear visually on the screen, allowing the patient to understand the benefits while experiencing them first-hand.
  • Discuss the various chapters and hearing situations with your patient and let them listen multiple times, if desired.

sDemo Hearing Aids.

The convenient and versatile solution for smoother fittings.

The perfect solution for live demonstrations, sDemo Hearing Aids are not available for sale and intended exclusively for fitting and home trials. Based on primax hearing aids, all sDemo Hearing Aids can be configured as 7px, 5px, or 3px instruments, thus reducing stock complexity. sDemo Hearing Aids are available as RIC and BTE models, and are equipped with timers that can be adjusted for home trials of one to six weeks.

sDemo Hearing Aids function the same way as normal primax hearing aids, allowing your patients to try out accessories and experience their full potential.

sDemo Hearing Aids: One model, all performance levels.

Instant recognition.

sDemo Hearing Aids are recognizable by the sDemo identifier in the product name on the hearing aid and in Connexx Eight.


Use it to your advantage.

  • All you need is one pair of hearing aids to demonstrate all performance levels.
  • Ideal as a temporary replacement during repairs.
  • Great for “bridging the gap” between order and delivery of the patient’s own hearing aids.

One pair of hearing aids. A variety of options.

Once your patient has selected a particular model, one pair is all it takes to test all performance levels. Fitting is quicker and more effective, which makes sDemo Hearing Aids ideal for home trials.

The timer function in sDemo Hearing Aids lets you define the length of the home trial to suit you and your patient’s needs — from one to six weeks in weekly steps. At the end of the trial period a repeating signal plays, reminding the patient to return the trial hearing aids.

With only one pair of hearing aids necessary per trial, logistic and stock requirements are simplified, reducing costs while still enabling you to offer a full range of performance levels.


Swift, simple, seamless.

For you and your patients, sDemo Hearing Aids help accelerate the fitting process – even when changing performance levels.

Use it to your advantage.

  • Stock requirements are reduced along with complexity, which means fewer returns and lower costs.
  • Fine-tuning settings are retained when changing performance levels for a streamlined workflow.
  • Quick and simple configuration in Connexx Eight.
  • Lets you adjust the timer function that reminds patients when to return the hearing aids.

Programming sDemo Hearing Aids: Connexx Eight.

Connexx Eight is the perfect partner for configuring sDemo Hearing Aids. It allows you to quickly and conveniently adjust and store individual settings that are retained throughout the fitting, even when changing performance levels. Plus, it allows you to configure the timer to set trial duration.

At the end of the fitting process, you can effortlessly transfer the settings to your patient’s own hearing aids, reducing duplication of effort and streamlining your workflow.

Everything at a glance.


(1) Performance level selection

(2) When a sDemo Hearing Aid is connected, an icon appears that takes you to the special soundDemo configuration page.

(3) Timer adjustment for setting trial duration

The jewel in the crown.

Unboxing: Rounding off the patient experience.

When the trial period is over and your patient has decided which solution is the best for them, their hearing aids can be ordered. The point at which their new hearing aids are unpacked and handed over is a precious moment. It represents the culmination of their journey toward better hearing. Their sense of value is increased when they see their individually-tailored hearing aids for the first time. All that remains is for you to simply transfer their settings from Connexx Eight into their new hearing aids.

Enhancing the final moment.

Attractive jewel cases make the moment when you hand over your patient’s new primax hearing aids even more special.


General recommendations and guidelines.

  • Always begin with the instrument set to 7px then work down through the performance levels.
  • Only demonstrate performance classes in ideal sound environments. The soundDemo Suite is perfect for this.
  • Explaining to your patient that the sDemo Hearing Aid is a 7px hearing aid that can be configured for 5px or 3px can help avoid misunderstandings.